You thought you were super creative. All your ideas are great. You can endlessly write in a catchy and vivid way to attract a large audience time and again. But it does not seem to work! You are out of any good content creation ideas worth its salt. You are in front of your laptop with a blank screen of your word processor, cursor blinking, waiting for you to type the first set of words…but about what? Your brain has stopped generating ideas and you’re starting to feel like Jane Austen when she was trying to write something. Luckily for you, unlike Austin, you do have great sources of content where you could get an endless supply of ideas.
Our old friend, Google
It was as simple as that. Use Google. Once you have started the path on content marketing, you already know your audience and what they are looking for. You have an idea of what they would like to find on your website. Just think of one or two keywords or key phrases that are related to your business and type them into Google. You are the one capable of selecting the relevant information. Now you have a whole bunch of ideas, just pick the best ones and turn them into creative content for your business.
Let’s not forget Yahoo!
Yahoo may not be your favourite search engine, but that doesn’t make all of Yahoo irrelevant. One of the great features of Yahoo is Yahoo Answers. Here people ask all sorts of different questions on all kinds of topics, and other answers, and that is exactly what you were looking for. You might find a huge database of questions (some answered and some unanswered) related to your business, or to your field of activity that you haven’t managed to write on. Try it now and start answering the questions of the audience.
Quora means blank in Hindi, which goes with Kagaz (paper). Like a Kora Kagaz Quora is a place where people think, discuss, and ideate. It is a question and answer engine, similar to Yahoo Answers, only better. It cannot only provide you an unlimited access to content ideas, but also give you enough information to produce high-quality content pieces for your customers.
Pay a visit to groups and forums
nline groups and forums are breeding ground for meaningful discussions, which are not frequented by common folks. What does this mean for you? That, again, you have multiple ideas that you can develop in your content. An example are LinkedIn groups where professionals talk about different subjects in the industry. It provides you with a great opportunity to get a more professional perspective on pressing problems of your customers. If you turn their answers into relevant questions, imagine how much of an audience you would be able to attract.
Did you ask your customers?
You are out of ideas, but your customers are not. They will always find something that they are interested in, or something that they are confused about. Since your content is targeting them, then why not ask them what they would like to read about? Organize some interviews, some focus groups, or online surveys, and gather intel. They are a great source of information that never ends. Besides your customers, you could also talk to your own employees as they can offer a fresh perspective. They already know impressions from their friends and acquaintances. Why miss such an opportunity?
Next time when you panic about not having enough ideas to create content on, remember that the internet comes with endless sources of content creation ideas. It’s up to you to find a good one, and turn them into a great piece of content that will educate and engage your customers.