Are you one of those wording prodigies who have got their roots in to making the most out of visuals and text? Well then, there a lot of properties that you got to be familiar with – if it’s more about the success and the efficacy than over just the passion of marketing with content.
Content marketing can be the sword that can help you battle out all of the cons that are involved in other kinds of marketing tools. When a set of content marketing tools are included to the marketing mix, they bring the needed traffic to your website, and by extension an enormous sales and profits you always wanted.
A content marketer has his own weapons!
There are various content marketing tools that can be taken into consideration if you’ve got to make the best use of your talent at making the visuals and the text promotions on various different platforms! What’s more relevant about these tools and why every content marketer should have them, answer: It is the perfect idea when one can easily go beyond the miles to not only reach out to the audiences connected to the website or the blog or the social media.
You’re target market may be far beyond the regular online website and blog posts. Thus to get at them, it is necessary to have a long term and creative plan in place.
Video & Motion Graphics – Not to go viral, but to reach the target audiences
Videos and motion graphics are extremely in and these are looked up as very important when it comes to the setting up of visuals and other graphic designs in order to get the attention of the concerned people. The aim is to attract those who are interested. Getting just anyone and everyone to view the videos and the graphics may not really do enough for the business purpose. Thus, it is necessary to note that one can be truly effective and efficient in terms of getting the perfect customer base, if you have creatively and adequately catered to it, in the very first place!
Go graphic! This is the new mantra. It is necessary to go graphic when it comes to the current day’s scenarios. It is very important to deal with the required demands from the very hyper and intellectual audience today. One needs to be creative, one needs to be crazy about putting in the very aesthetic and the very powerful graphics – so compelling and so inspiring, that it gets adopted on great sites. Getting shared virally and otherwise also holds great pivotal shares, but however you need to make sure that the shared post is routed back to your site. What’s the savior here? Embed the post!
Do it the Q & A style!
This is the style that may not really infer a ‘style’. It is not considered to be a very aesthetic way to get things done. But however, this is the way that can actually buy you successful customer – the real buyers! Why and how? Okay, so the answers section in the LinkedIn profiles whereas the sites like Quora, can be seen as the right places to revert to all of those queries put up by people who are most likely to take the buying procedure further!
Success stories – More like case studies!
Case studies – these may just sound so boring! Yeah? However, it’s not really that boring when it comes to the kind of efficacy that is delivered to the business. When you read up the questions that were popped up and how the products and the services of a company were able to erase out all of the doubts, the problems and the hassles of the customers, it is more than encouraging to get your similar problem simplified and out of the scenario once and for all.
When there are case studies that can ‘contentify’ the problems / general problems that the audiences have to deal with and the answers can support the required consequences, there can be nothing better – customized or personalized to cater to the audiences today. The fact o the matter lies in the originality and reliability of the company’s offerings!
White papers turned into E-Books!
Even if eBooks have not toppled printed books, but there categories, where even today the relevance and the importance of E-Books are on the rise. This is due to the presence of a much knowledgeable and learned audience today. This potent content marketing tool can help grow your business in a brilliant way – because the content at first may be used for the referred purposes – before buying the products / services. However, even after the purchase procedure is over, these E-Books may be required to bring out the perfect comparative values in order to deal with the pros and cons of the offerings.
However, for the latter to be successful, it is necessary to have some kind of a form filled by the prospect on your site. Only then can a relevant comparative E-book be formed!
Watch & Listen! The podcast story!
A lot of people who may not be fond f reading up texts or other matter online, may be very vulnerable to hearing the same matter over a podcast! iTunes is the life sorter for such people and for a lot of companies too! It is this podcast that can act as your customers buying story when you realized the purchase interest of the customer via the in-depth podcast views.
Reviews, presentations – more from content!
A lot of people keep the reviews from those customers or people who know the buying virtues, who the other potential customers can trust and get influenced by in a greater fashion to make the purchase decision. Testimonials and such other reviews on the website and other platforms can be considered as a deliverable. Using content in its best form is the option to make the business grow to your benefit.
Presentations can be extremely overwhelming too! The responses from presentations contextual understanding can be very powerful and enduring!
So, what do you feel about the above-mentioned set of content marketing tools? And will not it be more powerful if elements of story is injected in each one of these tools? Learning to build brand awareness through storytelling can be a great asset for your business. [highlight color=”orange”] You must watch this space if you wish to learn more about storytelling and brand building. [/highlight] You can even subscribe to our 9-days free course on branded storytelling. Subscribe now to get our free 9 days Storytelling course in your email!